How to Add Keywords and Meta Descriptions in WordPress

Add Seo Keywords

SEO of a website is one of the most crucial steps because, without proper ranking, no site can rank. Just like SEO is important for a website, knowing how to add keywords and meta descriptions to your website is a vital part of any website’s On-page SEO.

It helps your website to get a higher ranking on your search engines, but where do you start? No need to worry because I’ll tell you all about keywords and meta descriptions in WordPress.

The topics of this blog post are:

  • What are keywords
  • What is a meta description
  • How to find keywords
  • How to add keywords and meta description in WordPress

Why don’t we start with what keywords are and move towards what meta description is and how to add them in WordPress?

What Are Keywords

What Are Keywords?
What Are Keywords?

When you use your default search engine (such as Google or Safari), you type in a specific word or a collection of words relating to an article. These types of words are called keywords that define what’s the topic you’re searching for.

Keywords Being Searched On Google

Another name for such terms is “Search Queries” because they are used as the basis of search results. As a website owner and writer, adding keywords to user content is of utmost importance. 

You might be wondering why keywords are given so much importance in SEO. Its reason is that they act as a sort of bridge between a person and the website’s content. 

The keywords’ target is to rank a website high on the SERPs (Search Engine Result Pages) and bring organic traffic. Additionally, it’s important to know what kind of audience you’re targeting because the chosen keyword will bring that particular type of traffic.

By better understanding the needs of your targeted audience, you can attract more organic traffic than expected. For example, let’s say you choose the keyword “new store” it’ll target the people who type that, but it’s a very vague term.

The more specific the keyword you choose, the less competition there will be. According to Ahref, around 69.7% of the keywords are 3 to 4 words long.

Percentage Of Keywords That Are Long.
Percentage Of Keywords That Are Long.

To finish off the topic of keywords, here are some of their uses and benefits:

  • It helps your website get found more easily on search engines.
  • It can help you attract targeted traffic to your website.
  • Using keywords can improve your website’s click-through rate.
  • Including them in your website’s content can help you rank higher on search engine results pages.
  • Adding keywords to your website’s titles and descriptions can help you attract more visitors from search engines.
  • Using keywords in your website’s permalinks can help you get more traffic from search engines.
  • Including keywords in your website’s images can help you rank higher on search engine results pages.
  • Creating keyword-rich blog posts can help you attract more traffic to your website.

Now, let’s move the conversation to what a meta description is.

What Is a Meta Description

What Is A Meta Description
What Is A Meta Description

A meta description is a brief summary of the contents of a webpage. The meta description appears in the search engine results pages (SERPs) beneath the title of the page. It is meant to give the searcher an idea of what the page is about to determine whether it is relevant to their needs.

The meta description is not a ranking factor in the search engine algorithms, but it is still important because it can influence the click-through rate (CTR) of your listing. A well-written meta description can result in more clicks, which can lead to more traffic to your website.

Conversely, a poorly written or non-existent meta description can result in fewer clicks and less traffic. Therefore, it is crucial to take the time to write a good meta description for each of your web pages.

The keywords and meta description for any of the pages or posts go hand in hand. If you’re using the RankMath plugin for the SEO of the site, then you’ll notice that when you add the keyword to the article, the ranking will increase.

If the meta description doesn’t contain a keyword, it won’t rank because when a person searches for a particular result, then Google won’t be able to identify properly if your content is relevant to it or not.

How to Find the Right Keywords to Get More Traffic

Finding the right keywords for your posts can sometimes prove to be a challenging task. You will be wasting your time and resources if you choose the wrong keyword.

It is best to start with a niche that is closest to your heart before deciding on a keyword. You might enjoy playing Fortnite, and then you would need to find keywords related to Fortnite.

We will be using SEMrush to identify the niche and keywords. In my case, I searched for Fortnite using the Keyword Magic Tool.

Keyword Magic Tool
Keyword Magic Tool

In the left-hand corner of the tool, you will find a list of keywords. The keywords I chose were KD 0-14 because they are easy to rank for. You can create a website entirely devoted to Fortnite skins.

Keyword Groups In Semrush
Keyword Groups In Semrush

It is possible to delve deep into the process of keyword research in order to find the best keywords for your website. 

Furthermore, when doing keyword research for your website, there are a few things to keep in mind:

1. Keyword Difficulty

Keyword difficulty percentage (aka KD%) is very important in ranking because the lower a keyword difficulty is, the easier it’s to rank on Google. If you choose the keyword with greater difficulty, it most likely won’t rank or take a long time to do so.

2. Volume

It’s advised that you choose the keyword with a search volume of more than 500, but this factor also depends on the niche itself. Depending upon the quality of traffic, some niches can also work with a search volume of 100.

3. Relevance

Relevance to the topic at hand is very crucial. It can be achieved by using a specific keyword and one which has intent behind it. 

For example, you’ve written an article using the keyword “Weight Loss,” which shows that you can lose weight, but sometimes people want specific results such as “Weight Loss in 10 days without exercise.”

How to Add Keywords and Meta Description in WordPress

Adding an SEO keyword to your WordPress website is a very simple and easy process. But first, you’ll need a plugin to do On-page SEO of your site. The best plugin for this purpose is Rank Math.”

Installing Rank Math

Go to the “Plugins” options and click on the “Add New” option.

Go To The &Quot;Plugins&Quot; Option And Click The &Quot;Add New&Quot; Option.
Go To The “Plugins” Option And Click The “Add New” Option.

Search and install the “Rank Math” plugin.

Search And Install The &Quot;Rankmath&Quot; Plugin.
Search And Install The “Rankmath” Plugin.

Stay on the page to activate the Rank Math plugin.

Activate The &Quot;Rankmath&Quot; Plugin.
Activate The “Rankmath” Plugin.

After the activation process, you’ll be redirected to the page where it’ll ask you to connect your account. Click on the “Skip Now” button. 

Note: You can also click on the “Connect Your Account” button and continue, but you can also do it later.

Click The &Quot;Connect Your Account&Quot; (Or Click &Quot;Skip Now&Quot;).
Click The “Connect Your Account” (Or Click “Skip Now”).

After that, the setup process for the plugin will begin. You’ll select a mode and click on the “Start Wizard” button.

Select The Mode And Click The &Quot;Start Wizard&Quot; Button.
Select The Mode And Click The “Start Wizard” Button.

Next, you’ll import all the necessary “Yoast SEO” settings for your site by clicking on the drop-down menu, selecting all the options, and clicking on the “Start Import” button.

Import The Yoast Seo Data.
Import The Yoast Seo Data.

Once you have imported all the settings, click on the “Continue” button.

Click The &Quot;Continue&Quot; Button.
Click The “Continue” Button.

The next section is for your site; check all the necessary options and click on the “Save and Continue” button.

Check The Option And Click On The &Quot;Save And Continue&Quot; Button.
Check The Option And Click On The “Save And Continue” Button.

Here it’ll ask you again to connect your account. You can do that but for now, just click on the “Skip Step” button.

Click The &Quot;Skip Step&Quot; Button.
Click The “Skip Step” Button.

The next page will ask you to choose your sitemaps configuration by toggling the switch and selecting all the necessary options. After that, click on “Save and Continue.”

Toggle The Switch To &Quot;On&Quot; And Click On The &Quot;Save And Continue&Quot; Button.
Toggle The Switch To “On” And Click On The “Save And Continue” Button.

Now, you’ll be presented with a few tweaks for the SEO of your website. Leave them as they are and click on the “Save and Continue” button.

Click The &Quot;Save And Continue&Quot; Button.
Click The “Save And Continue” Button.

Now the Rank Math plugin is all set. You can either go to the advanced options or go back to the dashboard.

Return To The Dashboard (Or Continue With The Advance Option).
Return To The Dashboard (Or Continue With The Advance Option).

Adding SEO Keywords

Now comes the main topic. Adding keywords to your content can be done in a few simple steps, and doing it is very intuitive, so you shouldn’t face any trouble.

Start by going to the “Posts” options and clicking on the “All Posts” option.

Go To &Quot;Post&Quot; And Click The &Quot;All Posts&Quot; Option.
Go To “Post” And Click The “All Posts” Option.

On this page, you’ll see that a new column of SEO has appeared for every available post. Click on any post for which you want to add keywords.

Open A Previously Published Post.
Open A Previously Published Post.

Click on the small red box with a score in the top right-hand corner of the page.

Go To The Small Red Box On The Right-Hand Side Of The Screen.
Go To The Small Red Box On The Right-Hand Side Of The Screen.

Multiple options related to On-page SEO will appear. Click on the field labeled “Focus Keyword,” type your keyword and press the enter key.

You’ll immediately see an increase in the SEO score. 

Add Keywords And The Score Will Immediately Increase.
Add Keywords And The Score Will Immediately Increase.

To further increase the SEO score check all the recommendations mentioned in the 4 drop-down menus.

Other Suggestions For Increasing The Seo Score.
Other Suggestions For Increasing The Seo Score.

Once the changes are finalized, click on the “Update” button to save all changes.

Click The &Quot;Update&Quot; Button.
Click The “Update” Button.

Concluding Thought

As you saw, you can easily add SEO keywords in WordPress in a few simple steps. The main thing is to improve the SEO score so that the post can be easily ranked. 

There is another most well-known plugin. That plugin is called “Yoast SEO,” but I recommend the “Rank Math” plugin. If you faced any issues while adding keywords, then tell us below.

Don’t forget to mention how this article helped you in the comment section below and if you have any issues regarding WordPress, contact us, and we’ll be happy to help you.

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2 Comments

  1. I really like the post, so thanks for sharing. As someone with 29 years of continued and successful experience in SEO, I would suggest that it could be dangerous to add keywords randomly to Meta and as well as on page. Why?..until one is at the pinnacle of a search engine, one’s website is following the competition. If the average of the top 3 or 5 in the SERPs do not have keywords in their Meta data or repeat the keyword on page, neither should you. You only get that privilege when you are number 1, page 1 and you become a “leader” not a “follower”.

    1. Thanks for sharing your thoughts. I totally get where you’re coming from. Adding relevant keywords and meta descriptions can actually help with SEO. It makes it easier for search engines to understand your website and helps users find the right stuff. But yeah, overdoing it with too many keywords or using unrelated ones can be a bad move.

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