What Is the Best Way to Promote and Sell a WordPress Theme

Best Way To Promote And Sell A Wordpress Theme

Are you a WordPress theme developer who has created a beautiful and functional theme? If so, how can you promote and sell it? After all, creating a theme is only the first step. You must also reach your potential customers and stand out from the competition.

In fact, Over 43% of all websites used WordPress as their CMS in 2023, according to Mobiloud. That equates to over 35 million sites using WordPress. There is more to this than just the CMS market share. WordPress is also the most popular platform for creating eCommerce websites, with over 25% of all online stores using WordPress.

Wordpress Usage Stats In 2023
Wordpress Usage Stats In 2023

Hence, WordPress theme developers have an excellent opportunity to earn money. But how can you make sure your theme is seen and purchased?

In this article, you will learn:

  • Why sell WordPress themes?
  • 10 steps to promote and sell your WordPress theme
  • Popular marketplaces to sell WordPress themes
  • How much money can you make from selling WordPress themes
  • Tips to enhance your WordPress theme sales

So whether you’re a beginner or an experienced WordPress theme developer, this blog post is for you.

Let’s get started!

Table of Contents

Why Sell WordPress Themes

With its flexibility and user-friendliness, the WordPress platform has empowered millions globally to build websites without the need for intensive coding knowledge. 

As a result, the demand for themes, which allow for quick and easy website customization, has seen a surge. Here are some compelling reasons why diving into the world of WordPress theme selling could be a lucrative endeavor.


If you’re interested in exploring the best themes and hosting for your next blog, we recommend visiting our resource page.

Reason 1: Growing Demand in the Digital Era

In our interconnected digital age, having an online presence has become a non-negotiable for businesses, influencers, and even hobbyists. This trend has led to:

  • A rise in the number of websites being launched daily.
  • An increasing preference for platforms that offer a seamless user experience.

Key Statistics:

Number of Websites Powered by WordPressOver 45%
Daily New WordPress Sites~50,000

Considering these trends, there’s a growing demand for WordPress themes that cater to various niches, from e-commerce and blogging to photography and education.

Increase Online Presence
Image Credit: Forbes

This growth is only predicted to ascend, further emphasizing the need for diverse and niche-specific themes.

Reason 2: Potential for Passive Income Streams

Selling WordPress themes isn’t just about the immediate profit from a sale. It’s an investment with long-term benefits. Once a theme is designed, developed, and listed:

  • It can be sold repeatedly to multiple clients.
  • Updates and premium features can provide additional revenue streams.
  • Themes, if maintained, can provide recurring income for years.

For example, a theme priced at $59, with just 10 sales a month, can generate $590 monthly. Offering additional services like installation, customization, or extended support can further enhance revenue.

Reason 3: Platform Flexibility and Diverse Clientele

WordPress’s universal appeal lies in its unmatched flexibility. Here’s why it’s a favorite:

  • Versatility: From blogs to e-commerce stores, WordPress can handle it all.
  • Extensive Plugin Ecosystem: Enhance functionality with thousands of plugins.
  • User-friendly Interface: Even beginners can craft websites with ease.

Given this, it’s no wonder WordPress has such diverse clientele. From small local businesses in Asia to big corporations in North America, the platform’s reach is vast and varied. For theme developers, this means an opportunity to cater to an international audience with varying needs and preferences.

10 Steps to Promote and Sell Your WordPress Theme

I will walk you through 10 steps to promote and sell your WordPress theme like a pro. I’ll cover everything from finding your target audience, creating a website, and running a successful marketing campaign.

I know promoting a WordPress theme can be tough, but I’m here to help. By following these steps, you’ll be well on your way to selling more themes and making more money.

Let’s get started!

Step 1: Create a High-Quality Theme

To create a high-quality WordPress theme, you need to start by ensuring that it is responsive. This means that it should look good and function properly on all devices, including desktops, laptops, tablets, and smartphones. You can do this by using a responsive framework or by coding your theme yourself.

Mobile Friendly Test For Howtowp
Mobile Friendly Test For Howtowp

You should also make sure that your theme adheres to the WordPress coding standards. This will ensure that it is compatible with other WordPress plugins and themes and that it is easy for other developers to understand and modify.

In addition to being responsive and well-coded, a high-quality WordPress theme should also be up-to-date with the latest design trends. This means using modern typography, layouts, and colors. It should also be customizable so that users can change the look and feel of the theme to match their own branding or preferences.


“For those seeking the ideal theme for their upcoming blog, considering factors such as customization and SEO, we suggest checking out KadenceWP and GeneratePress.

Finally, it is important to keep your theme regularly updated. This will ensure that it remains compatible with the latest version of WordPress and that it is free of bugs and security vulnerabilities. You should also provide comprehensive documentation and support for your theme so that users can easily get help if they need it.

Step 2: Build a Professional Website

So, you want to build a website for your theme, kind of like opening a shop but online. This is where people will come to see and buy your theme.

Get A Modern And Attractive Website
Image Credit: Napkinmarketing

Here’s how you can do it:

  • Choose a domain name and hosting provider: A domain name is your website’s address on the internet, such as “howtowp.com.” Hosting is the service that stores your website’s files and makes them accessible to visitors.
  • Use a website builder: A website builder is a platform that makes it easy to create a website without any coding knowledge. Popular website builders include WordPress, Wix, and Squarespace.
  • Choose a theme: A theme is a pre-made design that controls the look and feel of your website. Thousands of themes are available, so you can find one that matches your brand and style.
  • Organize your content: Visitors should be able to find what they’re looking for on your website easily. Create clear and concise navigation menus and use keywords throughout your content.
  • Add images and videos: Images and videos can help to make your website more visually appealing and engaging. Be sure to use high-quality images and videos that are relevant to your content.
  • Write compelling content: Your website content should be clear, concise, and informative. Use keywords throughout your content to help visitors find your website in search results.
  • Get feedback: Once your website is up and running, ask friends, family, and colleagues to give you feedback. This will help you identify any areas that need improvement.
  • Keep your website up to date: Add new content regularly and make sure your website is secure.

Step 3: Set Up a Payment System

Theme developers who want to make money from their creations need to focus on the transaction experience. A good payment gateway is not just a technical necessity, it’s also a sign of professionalism. Platforms like PayPal, Stripe, and WooCommerce are reliable and trusted by buyers worldwide.


When customers are ready to buy your WordPress theme, they expect a smooth journey from selection to checkout. Make sure the checkout process is as simple as possible. A concise checkout will lead to fewer abandoned carts.

Don’t just set up a payment system and forget about it. Regularly audit the buying experience from a customer’s perspective and address any problems. This proactive approach will help you avoid lost sales and show your customers that you’re committed to providing a seamless purchasing experience.

In the competitive world of WordPress themes, a reliable and user-friendly payment system can set your brand apart from the competition. Make sure you choose a payment gateway that is right for your needs and regularly test the buying experience to ensure it is as smooth as possible.

Step 4: Promote Your Theme on Social Media

Using social media is a smart move if you’re selling WordPress themes. Why? Sites like Twitter, Facebook, and Instagram have tons of users, many of whom might be interested in your product. Try creating cool images or graphics that show off your theme’s best parts. 

Social Media Platforms
Image Credit: Getty

Share what people are saying about it or tease new features that are coming soon. Think about doing fun events online, like Q&A sessions, to answer questions or show how the theme works. 

Pro Tip: Post regularly. If people see your theme often, they’ll remember it better. So, set up a plan for when and what to post. Stick to it and watch your theme gain traction on social media. Remember, being active and engaging on these platforms can really help your theme stand out and get noticed.

Step 5: Use SEO to Boost Discoverability in Google Searches

If you want people to find your WordPress theme easily, SEO is the way to go. Think of SEO as a way to make your theme pop up on Google when someone searches for it. 

First, figure out what words or phrases people might use when looking for a theme like yours. These are called “keywords.” Add these keywords to your website in places like the description, image names, and throughout your content. 

Website Seo
Website Seo

Keeping a blog that talks about things like the latest in website design or how to best use your theme can also help. When you regularly add new stuff to your site, Google sees it as active and might rank it higher. So, by using SEO, you’re making it easier for potential customers to find and buy your WordPress theme.

Step 6: Leverage Existing Online Communities

Online groups and forums can be a great way to promote your WordPress theme. These websites are like big chat rooms where people talk about topics they care about, including WordPress. Many of them may be looking for advice or a cool theme.

To promote your theme in these groups, be helpful and informative. Don’t just drop in and advertise your theme. Instead, answer questions people have or share insights about WordPress. By being helpful, you will build trust and credibility.

Wordpress Facebook Groups
Wordpress Facebook Groups

Note: You’ll notice that we have established a Facebook group named “WordPress Help and Tutorials by How-To WP”. Feel free to become a member by following this link.

Once you have built trust, you can start to mention your theme more casually. If people see you as someone who knows their stuff, they will be more likely to be interested in what you offer. Additionally, by helping out and creating a positive vibe in the community, the word will spread about your theme.

By following these tips, you can use online groups and forums to promote your WordPress theme and reach a wider audience. With a little effort, you can generate interest in your theme and increase sales.

Step 7: Run Paid Advertising Campaigns

Paid ads can help you give your WordPress theme a bigger spotlight. Websites like Google and Facebook let you create ads that can appear to just the right people, based on what they like, how old they are, or where they’re from.

Once your ads are up and running, keep an eye on them. Check which ones are getting you the most bang for your buck. If an ad isn’t doing too well, tweak it or try something new.

Paid Advertising Results
Paid Advertising Results

By spending some money on advertising and being smart about it, you can help more people discover and fall in love with your WordPress theme. It’s like putting up a big billboard in the online world.

While it’s great when people naturally find and like your theme, sometimes a little push from ads can make a big difference. So if you’re looking to give your WordPress theme a bigger spotlight, consider using paid ads.

Step 8: Utilize Email Marketing to Nurture Leads

Promoting a WordPress theme you’ve poured time and effort into can be exciting and rewarding. One of the most effective avenues for this is email marketing. It’s an avenue to reach a targeted audience and a potent tool to nurture and build relationships with potential customers.

Have you heard of Mailmunch? With Mailmunch, promoting your WordPress theme becomes a breeze. This platform allows you to create unique opt-in forms for your WordPress site without coding. It serves as both an email marketing platform and a lead generation tool, making it easier for you to capture the attention of potential customers.

Mailmunch Tool
Mailmunch Tool

The power of email marketing lies in its ability to offer something valuable to your audience, often referred to as a ‘lead magnet.’ Depending on your theme, you could offer a discount, an ebook, or a tutorial. The primary aim? To entice them enough to give you their email address willingly.

As your list of email subscribers grows, segmenting them based on their interests is a smart strategy. You will ensure that your content resonates with them by following this method.

User Segment
User Segment

For instance, a subscriber who has already purchased your theme might benefit from advanced usage tips. At the same time, someone on the fence about buying might appreciate a detailed feature breakdown or a special offer.

Lastly, timing is paramount. Avoid the temptation of generic email blasts. Instead, aim for relevance. If there’s a new update to your theme or a significant event in the world or your industry that relates to your product, use that as a trigger for your communication. It shows you’re in tune with the times and reinforces the idea that you’re genuinely looking out for their best interests.

Step 9: Partner with Other WordPress Developers

Teaming up with other theme creators is a great way to promote your WordPress theme. When you find developers who make stuff that fits well with your theme, you can promote each other’s work. You can also put your themes together in a special deal package.

Wordpress Developer Partnership
Wordpress Developer Partnership

Hosting online events, like webinars, can also be a great way to promote your theme. When you work with another developer, you can both talk about what makes your themes awesome. This is a win-win for both of you, as their fans will get to know about you, and your followers will learn about them.

Teaming up with other developers doesn’t have to cost much extra. It’s all about working smart. By working together, you can make your WordPress theme known to way more people and boost those sales!

So if you’re looking for a way to promote your WordPress theme, teaming up with other theme creators is a great option. It’s a win-win for everyone involved, and it doesn’t have to cost much extra.

Step 10: Attend WordPress Conferences and Meetups

Meeting people in person is special, and it can be especially beneficial for WordPress theme creators. There are many events centered around WordPress, both locally and internationally. These events are a great opportunity to meet other WordPress enthusiasts, learn about the latest trends in the industry, and get feedback on your themes.

At these events, you can chat with other theme creators, developers, and designers. You can also learn about new plugins and tools that can help you improve your themes. In addition, you can get feedback on your themes from other people who are familiar with WordPress. This feedback can be invaluable in helping you make your themes better.

Attending Wordpress Conference
Attending Wordpress Conference

Networking is another important benefit of attending WordPress events. You never know who you might meet at one of these events. You could meet a potential collaborator, client, or investor. Even if you don’t make any concrete connections at an event, simply meeting new people and getting to know them can be beneficial.

So, if you’re a WordPress theme creator, I encourage you to attend events centered around WordPress. These events can be a great way to learn, network, and get feedback on your themes. They can also help you make your themes more successful.

Popular Marketplaces to Sell WordPress Themes

As a theme developer, you can create something extraordinary. But with so many platforms out there, it can take time to figure out where to start.

That’s why I’ve curated a list of the most popular marketplaces to sell your WordPress themes. Each platform has unique offerings, so be sure to explore them all before deciding.

1: ThemeForest

ThemeForest is a popular marketplace for selling WordPress themes. It is part of the Envato ecosystem, which also includes other marketplaces for selling digital assets such as plugins, graphics, and code. ThemeForest has a staggering collection of over 11,000 WordPress themes and website templates, and its sales have surpassed the 40 million mark.

Themeforest Market Place
Themeforest Market Place

Due to its commitment to quality, diverse choices, and robust support framework, ThemeForest is a success. The platform only allows high-quality themes to be listed, and it has a team of experts who provide support to both developers and website owners.

Here are some of the features that make ThemeForest the preferred hub for theme enthusiasts:

Key Features:

  1. A curated selection ensures top-tier theme quality.
  2. Detailed sales statistics for theme developers.
  3. Badge and rank systems to recognize and reward top performers.
  4. Active community forums for networking and problem-solving.
  5. Integrated tutorials via Tuts+ for continuous learning.
  6. Advanced search functionalities catering to user-specific needs.
  7. Real-time sales tracking for developers.
  8. Comprehensive review and rating system ensuring transparency.
  9. Periodic promotional campaigns amplify sales potential.
  10. Seamless compatibility with other Envato marketplaces.

Earlier, I mentioned ThemeForest as a popular marketplace for buying and selling WordPress themes. Its features are designed to create a cohesive ecosystem for both buyers and sellers.

Themeforest Market Place For Wordpress Theme
Themeforest Market Place For Wordpress Theme

For example, the platform has stringent quality checks to ensure that only high-quality themes are listed. It also has a transparent rating system so that buyers can easily see which themes are the most popular and well-rated.

In addition to these features, ThemeForest is committed to fostering a dynamic community and keeping developers informed. This ensures that everyone involved in the marketplace gets the best possible experience.

Here are some of the pros and cons of ThemeForest:


  • Massive exposure due to extensive global traffic.
  • Consistent promotional events are enhancing sales prospects.
  • Comprehensive forums and tutorials.


  • The competition can be daunting, given the sheer volume of themes.
  • The commission structure might not always favor newer entrants.


  • Features: 9.8/10
  • Pros: 9.6/10
  • Cons: 8.5/10
  • Performance: 9.3/10
  • Customer Support: 9.9/10
  • Pricing and Value: 9.5/10

2: TemplateMonster

TemplateMonster is a popular marketplace to sell WordPress themes. It was established in 2002 and has over 26,000 templates and themes spanning various platforms. Its vast selection has helped over 5 million customers worldwide bring their digital visions to life.

Templatemonster Market Place
Templatemonster Market Place

In addition to being a marketplace, TemplateMonster also has a sense of community. It’s a place where creativity meets demand, and quality meets variety. What sets TemplateMonster apart in this competitive landscape is its unique offerings and features. These include:

Key Features:

  1. A robust range of templates not just for WordPress, but Joomla, Magento, and more.
  2. ONE Membership: A subscription offering access to a plethora of premium products.
  3. 24/7 lifetime support ensuring hassle-free theme utilization.
  4. Regular deals and sales, making premium themes more accessible.
  5. An intuitive marketplace interface enhances the browsing experience.
  6. A thriving affiliate program with rewarding commissions.
  7. A rigorous theme review process ensures only top-quality products.
  8. Extensive documentation accompanies each theme.
  9. Tailored plugins to extend website functionality.
  10. A dedicated section for services like installation, customization, and maintenance.

TemplateMonster is dedicated to providing a great user experience for both developers and users. This is evident in its features, such as its commitment to quality and continuous support system.

Available Wordpress Themes For Sale
Available Wordpress Themes For Sale

Here are some of the pros and cons of TemplateMonster:


  • Wide variety extending beyond just WordPress.
  • Rewarding subscription models with the ONE Membership.
  • Round-the-clock customer support.


  • The vast selection can sometimes be overwhelming for users.
  • Certain premium features come at an additional cost.


  • Features: 9.7/10
  • Pros: 9.4/10
  • Cons: 8.7/10
  • Performance: 9.2/10
  • Customer Support: 10/10
  • Pricing and Value: 9.6/10

3: Mojo Marketplace

Founded in 2009, Mojo Marketplace is a popular marketplace for selling WordPress themes. It has since grown to over 7,500 themes and templates, as well as plugins, logos, and professional services.

Mojo Marketplace
Mojo Marketplace

Mojo Marketplace is a one-stop shop for all your digital asset needs. Whether you’re looking to create a new website or add functionality to an existing one, you can find what you need on Mojo Marketplace.

With over 5.8 million users, Mojo Marketplace has a large and active community of buyers and sellers. This means that your themes and templates are more likely to be seen and purchased by potential customers.

Mojo Marketplace offers a variety of features that make it a great place to sell WordPress themes. These features include:

Key Features:

  1. Encompassing a variety of WordPress themes and website templates.
  2. MOJO Pro Services for hands-on website support.
  3. One-click installs for a hassle-free setup experience.
  4. Marketplace for premium WordPress plugins.
  5. Dedicated sections for graphics, logos, and business tools.
  6. Secure transactions with clear refund policies.
  7. Active community and forums for peer support.
  8. Integrated hosting solutions for an all-rounded experience.
  9. Expert-driven content and tutorials in the blog section.
  10. Regularly updated “Deals” section offering premium products at discounted rates.

Mojo Marketplace is a popular marketplace for WordPress themes that stands out from other marketplaces by offering a holistic digital platform that goes beyond just themes.

Start Selling Wordpress Themes On Mojo Marketplace
Start Selling Wordpress Themes On Mojo Marketplace

In addition to themes, Mojo Marketplace also offers professional services, such as copywriting, design, and marketing. It also has a bustling community where users can ask questions, get help, and collaborate with others. This makes Mojo Marketplace a valuable resource for both developers and end-users.

Here are some of the pros and cons of Mojo Marketplace:


  • A comprehensive range of digital assets.
  • Integrated professional services and hosting.
  • Active community for support and engagement.


  • The interface can be a bit cluttered due to the vast offerings.
  • Occasional discrepancies in theme quality.


  • Features: 9.6/10
  • Pros: 9.5/10
  • Cons: 8.5/10
  • Performance: 9.4/10
  • Customer Support: 9.8/10
  • Pricing and Value: 9.5/10

4: Codester

Codester is a popular marketplace to sell WordPress themes. It has quickly made a significant mark in the digital marketplace scene, attracting thousands of developers and users alike. The platform offers an ever-growing library of themes, plugins, scripts, and more, with over 50,000 products available.

Codestor Market Place
Codestor Market Place

What makes Codester stand out in a bustling ecosystem of digital platforms? Some of the features include:

Key Features:

  1. Expansive library of WordPress themes and plugins.
  2. A robust marketplace for PHP scripts, app templates, and more.
  3. Clear-cut licensing, ensuring both developers and buyers are protected.
  4. “Flash Sale” sections offer discounts of up to 50%.
  5. A strict quality check mechanism ensuring only top-tier products are listed.
  6. Seamless payment options with secure transactions.
  7. Regular contests and promotions to engage the community.
  8. Affiliate program for those looking to earn by promoting Codester.
  9. Active blog section providing insights and updates.
  10. An efficient review system aids in informed purchase decisions.

Codester is a community-driven platform where developers and businesses can find and sell WordPress themes, plugins, scripts, and more. The platform offers a wide variety of products, high quality standards, and a user-friendly interface.

Become A Seller On Codester
Become A Seller On Codester

Here are some of the pros and cons of Codester:


  • In-depth quality checks for listed products.
  • Diversity spans beyond just themes and plugins.
  • Regular promotions and engaging contests.


  • Being newer, it might not have the vastness of older platforms.
  • Limited community reviews due to its recent inception.


  • Features: 9.4/10
  • Pros: 9.3/10
  • Cons: 8.7/10
  • Performance: 9.2/10
  • Customer Support: 9.1/10
  • Pricing and Value: 9.3/10

5: Creative Market

Creative Market is a popular marketplace for selling WordPress themes. It is a go-to place for many digital professionals because it offers a wide variety of high-quality themes, as well as a thriving community of designers and developers.

Creative Market
Creative Market

Among the themes offered by Creative Market, there are many that independent creators create. Whether you prefer a simple, elegant, or more complex, feature-rich theme, you will find something to match your needs.

In addition to its wide selection of themes, Creative Market also offers a number of other features that make it a great place to buy WordPress themes. These features include:

Key Features:

  1. Vibrant marketplace with handcrafted design assets.
  2. Independent creators ensure unique and exclusive designs.
  3. Daily freebies and discounted bundles to delight the users.
  4. Comprehensive licensing tailored for different use cases.
  5. Personalized recommendations based on user preferences.
  6. Active community and forums for discussions and collaborations.
  7. Secure payment gateway with a variety of options.
  8. Transparent user reviews and ratings for informed decision-making.
  9. Regular updates and promotions to engage the user base.
  10. Affiliate program rewarding promoters with handsome commissions.

Creative Market has a wide variety of assets to choose from, including fonts, graphics, templates, and more. All of the assets are created by independent artists, and they’re all high-quality and unique.

Start Selling Wordpress Themes On Creative Market
Start Selling Wordpress Themes On Creative Market

In addition to the quality of the assets, Creative Market also has a great community of designers. You can find inspiration, feedback, and support from other designers on the site.

Here are some of the pros and cons of Creative Market:


  • High-quality, unique design assets.
  • Regular promotions and freebies.
  • Trustworthy community of independent creators.


  • Prices can be on the higher side due to exclusivity.
  • It might not have the vastness of dedicated theme marketplaces.


  • Features: 9.2/10
  • Pros: 9.1/10
  • Cons: 8.8/10
  • Performance: 9/10
  • Customer Support: 9/10
  • Pricing and Value: 9.1/10

6: Etsy

Etsy is a popular marketplace for handmade and vintage items. Recently, it has also become a platform for selling WordPress themes. These themes are made by independent designers and offer a unique and creative way to customize your WordPress website.

Etsy Market Place
Etsy Market Place

There are a few reasons why you might choose to buy a WordPress theme from Etsy. First, the themes are made by independent designers, so you’re more likely to find something truly unique. Second, Etsy is a trusted marketplace with a good reputation for customer service. And third, the prices for WordPress themes on Etsy are generally very reasonable.

If you’re looking for a unique and creative WordPress theme, Etsy is a great place to start your search. With so many talented designers to choose from, you’re sure to find the perfect theme for your website.

Here are some of the features of Etsy:

Key Features:

  1. Unique, handcrafted WordPress themes.
  2. Direct communication with theme creators for personalized adjustments.
  3. A vast range of pricing to cater to different budgets.
  4. Secure transactions with a well-established payment gateway.
  5. Buyer protection to ensure a seamless purchasing experience.
  6. Detailed seller reviews and ratings to aid in decision-making.
  7. Digital downloads for instant access post-purchase.
  8. Regular promotions and discounts by individual sellers.
  9. An active community of craft and design enthusiasts.
  10. A mobile application for buying on the go.

Etsy offers a breath of fresh air in the world of digital assets. Its emphasis on craft and personal touch ensures that your website won’t just look unique; it will tell a story.

Open Your Etsy Shop
Open Your Etsy Shop

Here are its pros and cons:


  • Distinctive, handcrafted theme designs.
  • Direct dialogue with creators.
  • Established reputation in the e-commerce world.


  • Not primarily a digital marketplace, so there are fewer theme options.
  • Varying levels of customer support based on individual sellers.


  • Features: 9/10
  • Pros: 9.2/10
  • Cons: 8.6/10
  • Performance: 9/10
  • Customer Support: 8.8/10
  • Pricing and Value: 9.2/10

7: GrayGrids

GrayGrids is a marketplace that offers a variety of digital assets, including themes, templates, and UI kits. They focus on quality and versatility, and their products cater to a wide range of niches and platforms, including WordPress.

Graygrids Market Place
Graygrids Market Place

One of the things that sets GrayGrids apart from other marketplaces is its focus on quality. Their products are carefully designed and coded, and they are regularly updated to ensure that they are compatible with the latest versions of WordPress.

GrayGrids is a great option for anyone looking for high-quality, versatile digital assets. Here are some of the specific features of GrayGrids that make it a great option for WordPress users:

Key Features:

  1. A vast collection spanning multiple platforms, not just WordPress.
  2. Hand-picked premium assets ensure top-notch quality.
  3. Regularly updated content with new themes and templates.
  4. Seamless checkout process with secure payment gateways.
  5. Responsive support, aiding in theme setup and issues.
  6. Special bundles and offers for added value.
  7. User reviews and ratings to guide purchasing decisions.
  8. An affiliate program with competitive commission rates.
  9. Comprehensive documentation accompanying digital assets.
  10. Easy navigation and user-friendly interface.

GrayGrids has an eclectic mix of assets, including both free and premium options. The free themes and plugins are a great way to get started, and the premium options offer more features and customization options.

Start Selling Wordpress Themes On Graygrids
Start Selling Wordpress Themes On Graygrids

As well as quality, GrayGrids places a high priority on customer service. All of the themes and plugins on the platform are carefully reviewed to ensure that they are of the highest quality.

Here are some of the pros and cons of GrayGrids:


  • Wide variety spanning multiple platforms.
  • Handpicked, premium-quality assets.
  • Responsive and helpful support team.


  • Not exclusively focused on WordPress.
  • The vastness might be overwhelming for some users.


  • Features: 9.2/10
  • Pros: 9.3/10
  • Cons: 8.8/10
  • Performance: 9.2/10
  • Customer Support: 9.4/10
  • Pricing and Value: 9.1/10

8: WrapBootstrap

WrapBootstrap is a marketplace that specializes in Bootstrap themes and templates. It offers a premium collection of templates that are built with the Bootstrap framework, which is a popular open-source toolkit for developing responsive websites. The marketplace has over 400,000 sales, which is a testament to the quality and trust that WrapBootstrap has established over time.

Wrapbootstrap Market Place
Wrapbootstrap Market Place

There are many reasons why WrapBootstrap should be your marketplace of choice. First, the templates are of high quality and are built with the latest Bootstrap version. Second, the templates are responsive and can be used on any device. Third, the templates are easy to customize and can be tailored to your specific needs. Fourth, the templates are backed by a 30-day money-back guarantee.

Here are the features of WrapBootstrap:

Key Features:

  1. Exclusively tailored for the Bootstrap framework.
  2. Rigorous theme vetting to ensure quality.
  3. Direct communication with theme creators.
  4. Periodic sales and promotions.
  5. User feedback and ratings to guide purchase decisions.
  6. Secure transaction process with multiple payment options.
  7. Regular updates to themes and assets.
  8. Detailed documentation to aid setup and modifications.
  9. An active community of Bootstrap enthusiasts.
  10. Affiliate program for promoters and bloggers.

With its niche focus on Bootstrap and stringent quality checks, WrapBootstrap stands out as a marketplace for those prioritizing precision and framework consistency.

Start Selling On Wrapbootstrap
Start Selling On Wrapbootstrap

Here are some of the pros and cons of WrapBootstrap:


  • A strict focus on Bootstrap ensures quality and consistency.
  • Rigorous vetting process.
  • Active community and direct developer interaction.


  • Limited to Bootstrap, excluding other frameworks.
  • Smaller collection compared to generalized marketplaces.


  • Features: 9.1/10
  • Pros: 9.3/10
  • Cons: 8.7/10
  • Performance: 9.2/10
  • Customer Support: 9.5/10
  • Pricing and Value: 9.0/10

How Much Money Can You Make from Selling WordPress Themes

When entering the WordPress theme market, understanding potential earnings is vital. The beauty of selling digital products like themes is the diverse earning potential. 

As highlighted, according to a study by ThemeForest, the average annual gross sales for a WordPress theme is $17,355. Yet, this isn’t a one-size-fits-all number. Some themes surge to earn thousands, while others might pocket mere dollars. 

Sales Of Wordpress Themes
Sales Of Wordpress Themes

To make sense of this vast spectrum, let’s delve deep into the intricacies of theme sales and profits.

Understanding Pricing Strategies

Just like any product, the price tag on your WordPress theme plays a pivotal role in its sales. Pricing should strike a balance between value delivery and market demand. 

Overpricing can deter potential buyers, while underpricing may undercut your theme’s perceived value. It’s crucial to research competitor prices, evaluate the features you offer, and even consider tiered pricing to cater to different customer needs.

Factors Affecting Theme Sales

Theme sales aren’t solely about design and functionality; various factors influence a theme’s market performance:

  1. Market Demand: Niche themes targeting specific industries may have a limited audience but can charge premium prices.
  2. Unique Features: Themes that offer exclusive features or functionalities often command higher prices.
  3. Updates & Maintenance: Regularly updated themes assure buyers of your commitment and relevance.
  4. Marketing & Visibility: Effective promotion can significantly boost sales.

Setting Realistic Revenue Goals

While the allure of high sales is tempting, it’s paramount to set realistic revenue expectations. Base your projections on tangible data like current market trends, competitor performance, and your marketing efforts.

Remember, most successful themes have a growth trajectory; initial slow sales can lead to a robust revenue stream over time.

Analyzing Sales Performance

Regularly track and analyze your theme sales. Platforms like Google Analytics can help identify traffic sources, while integrated sales dashboards (like those in WooCommerce) can provide insights into sales patterns. 

By understanding which strategies work and which don’t, you can pivot and refine your approach for improved results.

Exploring Passive Income Opportunities

While direct theme sales are a significant revenue source, don’t miss out on passive income opportunities. Consider offering premium features as add-ons or creating a subscription model for continued updates and support. This not only ensures steady revenue but also promotes long-term customer relationships.

Building Customer Loyalty for Repeat Sales

The sale shouldn’t end after the first purchase. Building a loyal customer base is essential for sustainable growth. Offering exceptional after-sales support, regular updates, and loyalty discounts can encourage users to buy more themes or recommend your themes to others. Remember, a satisfied customer is often the best marketing tool.

Tips to Enhance Your WordPress Theme Sales

Everyone wants their products to shine, and if you’re selling WordPress themes, you’re no different. Boosting your sales might seem tough, but a few simple tricks can make a big difference. 

Here’s how you can sell more and make your customers happy at the same time.

Tip 1: Regularly Update and Improve Your Theme

In the dynamic realm of WordPress, ensuring that your theme is up-to-date is of paramount importance. It’s not just about aesthetics; it’s about functionality and user experience. Regularly scour through your theme for any glitches or bugs and address them head-on. 

But don’t stop there! The best theme developers are always one step ahead, incorporating innovative features that users didn’t even realize they needed. And remember, WordPress itself is constantly evolving. With each of its updates, make sure your theme remains compatible. After all, no one wants a beautiful theme that crashes their website. 

Lastly, don’t silently update in the background. Let your users know about each enhancement; it shows them you’re committed to excellence.

Tip 2: Offer Competitive Pricing and Licensing Options

Price matters. It’s tempting to slap a high price tag on your theme, especially if you believe it offers unparalleled quality. But remember, the market is bustling with competition. Conduct regular market research, understand the price points of competing themes, and adjust yours without compromising your profit margins. 

Also, every customer is different. Some are individual bloggers, while others are enterprises with vast networks of sites. Cater to them with flexible licensing, and maybe, just maybe, consider throwing in a seasonal discount or two. It could be the nudge a potential buyer needs.

Tip 3: Provide Stellar Customer Support

While your theme’s design and functionality are crucial, never underestimate the power of exceptional customer support. It’s an art. It’s the difference between a one-time buyer and a lifelong customer. Answer questions promptly – a response time within 24 hours is golden. 

Diversify your support channels. Some users prefer emails, while others gravitate toward forums or live chats. And if you really want to up your game, establish a knowledge base. It could be a series of FAQs, tutorials, or articles that empower users to find solutions without reaching out.

Tip 4: Showcase Your Theme with High-Quality Visuals

A picture speaks a thousand words, but a live demo? That’s a whole conversation. Your potential buyers need to visualize what their site would look like with your theme. 

Offer them that glimpse with crisp, high-resolution screenshots, captivating demo videos, and, if possible, an interactive live demo. Make them fall in love with your theme even before they buy it.

Tip 5: Offer Free Versions or Trials to Attract Buyers

Sometimes, all users need is a little taste. By offering a free version or a timed trial of your theme, you’re letting them dip their toes before taking the plunge. This not only builds trust but can also lead to constructive feedback that can enhance your premium version. 

And for those who do try the free version, always dangle the carrot – exclusive discounts or added features can tempt them to go premium.

Tip 6: Collaborate with Influencers and Affiliates

In the age of digital marketing, collaborations can give your theme the spotlight it deserves. Engage with influential figures in the WordPress community. They can offer valuable insights, reviews, or even promotional content. 

If you’re aiming for broader outreach, consider establishing an affiliate program. It’s a win-win; your affiliates get a commission, and you get increased sales and visibility.

Tip 7: Gather Customer Testimonials and Reviews

What’s more convincing than a sales pitch? A genuine customer review. Encourage your users to share their experiences, testimonials, or even critiques. Positive feedback can bolster your sales page, while constructive criticism can offer avenues for improvement. 

Always be proactive. Address feedback, thank users for positive reviews, and, more importantly, use critiques as an opportunity for growth.

Tip 8: Monitor Trends and Stay Ahead of the Competition

The WordPress ecosystem is like a river, ever-changing, ever-evolving. You need to stay in the flow. Regularly update your skills, attend workshops, and keep an eye on emerging design trends. 

But don’t just be a follower. Analyze your competitors, understand their strengths, and then offer something even better. Be the trendsetter that others aspire to emulate.

By consistently following and updating these strategies, you’ll not only enhance your theme sales but also build a reputation as a dependable and innovative theme developer.


Selling a WordPress theme might seem tricky because there are so many themes out there. But think of it like this: if you make a really good cake, people will want a slice!

Your job is to make a great “cake” (your theme) and then tell people about it. Use the tips I talked about, like keeping your theme updated, having good prices, and showing people how great your theme is with pictures and free trials.

Also, always listen to what people say about your theme. Their ideas can help you make it even better. And don’t forget to stay updated with what’s new and popular in WordPress. This way, you’ll always be ahead of the game.

So, get out there and start baking your best cake. With some hard work and creativity, people will line up for a slice! 🍰


How do WordPress themes make money?

WordPress themes generate revenue through a variety of methods:

1. Direct Sales: Theme developers can sell their themes on their own websites or through online marketplaces like ThemeForest or MOJO Marketplace.
2. Subscription Models: Some theme developers offer subscription models where users pay a monthly or annual fee to access a library of themes.
3. Freemium Model: Developers offer a basic version of their theme for free and then charge for a more feature-rich pro version.
4. Customization Services: After selling a theme, developers can offer customization services to tweak or modify the theme according to the client’s requirements.
5. Affiliate Marketing: Some theme developers include affiliate links within their themes, earning a commission for every sale or lead generated through those links.

Is selling website themes profitable?

Yes, selling website themes can be profitable, especially if the theme is well-designed, responsive, and meets the needs of a particular niche or market. While there’s significant competition in the market, themes that offer unique designs, top-notch functionality, and excellent user support often stand out and can generate substantial income.

Some top theme developers on platforms like ThemeForest have reported six-figure earnings. However, it’s essential to note that success often requires a combination of design skills, marketing, and regular updates to keep the theme compatible with the latest WordPress versions and standards.

What is the average price of a WordPress theme?

The price of a WordPress theme can vary greatly based on its features, design quality, and the platform from which it’s being sold. On average, a premium WordPress theme on marketplaces like ThemeForest can range from $30 to $70.

However, there are also higher-end themes that can cost $100 or more, especially if they come with advanced features, bundled plugins, or are targeted at specific industries. It’s also not uncommon to find free themes, though they might lack advanced features or premium support.

Who buys WordPress themes?

A wide range of individuals and businesses buy WordPress themes. This includes small business owners, bloggers, freelancers, and large corporations looking to establish an online presence without spending significant time and resources on custom website development.

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